How Retailers Are Attracting Consumers

I was reading the Wall Street Joural this moring, as a do most morning, and stumbled upon this article.  It addresses how main stream retailers are now offering custom tailoring to jeans and dress pants.

The world of retail is extremely competitive. Not only must you offer clothing that attracts your target market but you must also distinguish yourself amongst the rest.  There are are numbe of  ways to do this, whether it be through customer satisfaction and having a very lax return policy, or through customer intimacy where the staff works with you one on one to help you find exactly what your looking for.  One thing that consumers are demanding is convenience. There is nothing worse than having to go to a store only in turn to have to go to a different store to complete your purchase.  In many instances you will loose customers that way.  Well, one thing retailers are now catching up on is alterations.  What if you find a pair of pants that you really like but for whatever reason they just dont fit right.  Its a beautiful thing to have cloths that fit you perfectly.  In a strategy to lure more customers in and keep them hooked in is to offer this service.  Essentially, all you have to do it call over an employee, ask for your cloths to be tailored, and they will size you up right then.  Come back in 2-3 days and your pants are like new. Well they were new, but now there new AND fit you perfect. I will later discuss the value of a life time customer VS a one time shopper, but in my eyes this additional service Bananna Republic and J. Crew are picking up on is a great was to give your customers what they want and keep them coming back.


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