Consumers love simple products. There are certain thing in our life that just seem to make sense. Its those ideas that when you see them for the first time you say to yourself, ” why didn’t I think of something like that” or ” why hasn’t this been invented already” and then your mad at yourself for not having thought of it before. Now I am not saying that i think these glasses are the best idea ever, im simply pointing out how we can take the most basic items in our daily lives and somehow dumb it down to a level that makes people say, wow, what a great idea. where less is more.
Consumer Behavior 123 
